PBA SUPPORTS THE EXHIBITION « DOROTHEA LANGE. L’ALTRA AMERICA »
From October 27th to February 4th at Museo Civico di Bassano del Grappa – Vicenza
We are the ones who open doors of universities, stores, hospitals, and buildings that have turned from places to icons. We are the ones that « even a pull tells who we are, so let’s make it even better »; the ones that « sustainability is consistency unveiling in the long run, so let’s pay attention now ».
We are the ones who team up with the best partners and who have women in charge. Those who enhance the function of a grab bar in a bathroom, of a pull on a drawer. Strong as steel and always changing like copper. We are the ones who make you enter, leave, go, stay and return. We are the ones who never make just for the sake of making, but always moved by the ambition of creating good and beautiful objects for everyone.
We are those who question the morality within creating. Because imagining, developing and manufacturing, bringing into the world a form that was not there is, above all, an act of responsibility worthy of deep thought. This drive to focus on the essential before acting is what makes us feel connected to Dorothea Lange. The photographer who said « the camera is a tool that teaches people how to see without the camera » much resembles us, our hints to a broader horizon, our view of business ethics as the tool to make the world a better place for all.

Realised in collaboration with CAMERA – Centro Italiano per la Fotografia di Torino, the exhibition will present 200 shots which span the career of the famous American photographer, with particular emphasis on her production of the 1930s and 40s. Developing a very personal and incisive style in those years, she created photos to foreground themes which are still extremely relevant today: the climate crisis, migration and the various forms of discrimination which characterised the Great Depression in the United States. Her idiom is both blunt and brimming with sophisticated modernist suggestions; her works live ‘beyond time’, given their continued capacity to stimulate reflection and debate in our day. The highlight and novelty of the exhibition is the in-depth look at the origin of the famous, iconic Migrant Mother: a sequence of five shots made by Lange to find the perfect one, together with other powerful photos of migrants taken in that camp, goes into creating a display that is both fascinating and educational. Descriptions of the images will aid visitors in comprehending the process by which an icon came into being.

